Book an Initial Conversation
Kenya Irie, founder — photographed in The Hague
Home About

Both sides of the same table.

The Japan Strategic Readiness Program (JSRP) was built by an operator, not a trainer — someone who has sat under global HQ pressure inside Japanese organisations, and applied that pressure from the other side. That second chair is the one most Japan advisers have never occupied.

Kenya Irie FOUNDER · THE HAGUE
25+ yrsas an operator — hospitality, aviation, consumer brands
4 countriesJapan · New Zealand · Denmark · Netherlands
Both sidesJapanese organisations under global HQ — and global HQ itself
MBAGLOBIS — close ties to GLOBIS Europe

The career, told sideways

Not a timeline — two chairs.

Most Japan advisers describe the table from one seat. This practice exists because its founder has spent a career alternating between both.

Operating inside Japan — on the floor of Japanese organisations
Chair one · Inside Japan

Executing global demands, in Japanese organisations

The seat where head office's strategy arrives — and has to be turned into something a Japanese organisation can actually adopt.

  • Hotel operations, Kobe — 10 yearsIncluding the opening team and rooms management of a new international-brand resort hotel
  • Digital marketing manager, global hotel group — Japan HQTranslating global initiatives for the Japanese market — and Japanese realities back to region
  • Japan GM, Danish consumer brandRunning a European brand's Japan business from inside
Facing Japan from global organisations — the strategy meeting side
Chair two · Facing Japan

Driving execution into Japan, from global organisations

The seat that asks Japan to move faster — and learns why pressure alone never works.

  • National airline & government tourism board, New ZealandMarketing the Japanese market from the outside in
  • Asian low-cost airline · European software brandGrowth and marketing roles where Japan was the market to unlock
  • MD, cross-cultural organisational development firm — JapanBridging Japanese and global organisations as the business itself

The pattern from both chairs is the same: deals do not fail on culture. They stall in decision pathways that neither side has described to the other. JSRP is the method built from having navigated those pathways — in both directions.

Why this practice exists

Neither side is the correct one.

Japanese organisations bring long-term commitment, quality discipline and formidable execution — alongside inward decision-making and an aversion to visible risk. European organisations bring speed, directness and accountability — and often too little patience for the consensus that makes Japanese execution reliable.

A career spent inside both systems leads to one conclusion: asking either side to become the other produces neither. What works is making each system legible to the other — the stakeholders, the decision pathways, the risk logic — and then designing a shared way of operating that both sides can actually run.

That is what this practice does. Not culture lessons. Working design, on live engagements.

Working in The Hague on Japan-facing engagements

Based in The Hague — working in European time, inside European organisations, on Japan-facing work.

Who you will work with

A deliberately small practice

Every engagement is designed and delivered by the founder. That is a feature, not a limitation — the person who diagnoses your case is the person who works it.

Kenya Irie, founder — photographed in The Hague
Founder

Kenya Irie

Diagnosis · programme design · delivery · advisory

Operator across hospitality, aviation and consumer brands in Japan, New Zealand, Denmark and the Netherlands. GLOBIS MBA.

ENJAThe Hague
Ai Nakahara — client engagement and programme coordination
Partner

Ai Nakahara

Client engagement · programme coordination

Your first point of contact from enquiry to engagement — scheduling, materials and coordination across time zones.

ENJA
Sakura Japanese Workshop

Part of Sakura Japanese Workshop

This advisory practice is the B2B arm of Sakura Japanese Workshop, The Hague — an organisation dedicated to the working connection between Japan and Europe, from language education to execution advisory. The two operate as separate services with separate teams and materials.

sakurajapanese.nl →

How we work

Full policies →
ConfidentialityNDA before documents

Signed before we read anything. Standard template available — or yours.

Data handlingGDPR-compliant, disclosed tooling

Storage, retention, deletion and sub-processors — documented and public.

Conflicts & insuranceOne side of a deal only

Written conflict policy. Professional indemnity insurance in place. KvK / BTW registered, The Hague.

Talk to the person who will actually work your case.

No account managers, no handoffs. A 30-minute call with the founder to check whether your situation is something we can help with — and to tell you honestly if it is not.

Book an Initial Conversation
Usually available within one week · English · Online or in The Hague

Get in touch

Tell us where your business in Japan has stopped.

Leave your details and we will get back to you within 2 business days. Prefer to talk directly? Book a 30-minute Initial Conversation.

Get In Touch